Google AdWords is one of the most important channels of SEM, which helps in advertising the campaign on the Search Engine. The training provides proficiency on website SEO tactics as well as implementing the tricks and techniques of leveraging the PPC strategies for campaigning the company URL on each of the major PPC search engines. Moreover, Search engine marketing training enables Google AdWords, building paid advertising campaigns, tracking, and a lot more along with the understanding on Remarketing the brand on the internet and its benefits.
The Search Engine Marketing Certification Course throws light on:
- Understanding what Search Engine Marketing is?
- How to managing campaign performance
- Understanding the Keyword bidding
- How to deploy Google Analytics and implement the Webmaster tools
- Knowledge of the advanced SEM concepts and implementing it efficiently
- How to implement the SEM intelligence dealing with live projects and understand the requirements of the industry
Target audience
- SEO, Project and SEM managers and executives
- Candidates looking forward to make their career in digital marketing field and develop their understanding on implementation for making the URL rank better join the Search Engines.
Prerequisites
The candidates should be aware of the basics of SEO, if they are planning to join Search Engine Marketing training course.