Instructor-Led Training Parameters
Course Highlights
- Instructor-led Online Training
- Project Based Learning
- Certified & Experienced Trainers
- Course Completion Certificate
- Lifetime e-Learning Access
- 24x7 After Training Support
Value Based Selling Training Course Course Overview
The Value Based Selling training offered by Multisoft Systems is designed to transform the way professionals approach sales, focusing on understanding and meeting the exact needs of clients by delivering superior value. This comprehensive course equips salespeople, business development professionals, and managers with the skills needed to engage customers more effectively, build trust, and create long-lasting relationships. Participants will learn how to shift from a traditional feature-focused selling approach to a value-driven strategy, which emphasizes the benefits and outcomes that truly matter to the customer. The training covers key areas such as identifying and articulating value, leveraging customer-centric selling techniques, and mastering negotiation skills that ensure mutual benefits and higher satisfaction. Through a mix of theoretical knowledge and practical exercises, attendees will gain insights into advanced sales planning and execution strategies that align with modern buyers' expectations. They will also learn to utilize tools and frameworks that aid in quantifying and communicating value effectively, enabling them to stand out in competitive markets.
By the end of the course, participants will have a clear understanding of how to implement value-based selling principles that can lead to increased sales effectiveness, higher revenue, and enhanced customer loyalty.
Instructor-led Training Live Online Classes
Suitable batches for you
| Mar, 2025 | Weekdays | Mon-Fri | Enquire Now |
| Weekend | Sat-Sun | Enquire Now | |
| Apr, 2025 | Weekdays | Mon-Fri | Enquire Now |
| Weekend | Sat-Sun | Enquire Now |
Value Based Selling Training Course Course curriculum
Curriculum Designed by Experts
The Value Based Selling training offered by Multisoft Systems is designed to transform the way professionals approach sales, focusing on understanding and meeting the exact needs of clients by delivering superior value. This comprehensive course equips salespeople, business development professionals, and managers with the skills needed to engage customers more effectively, build trust, and create long-lasting relationships. Participants will learn how to shift from a traditional feature-focused selling approach to a value-driven strategy, which emphasizes the benefits and outcomes that truly matter to the customer. The training covers key areas such as identifying and articulating value, leveraging customer-centric selling techniques, and mastering negotiation skills that ensure mutual benefits and higher satisfaction. Through a mix of theoretical knowledge and practical exercises, attendees will gain insights into advanced sales planning and execution strategies that align with modern buyers' expectations. They will also learn to utilize tools and frameworks that aid in quantifying and communicating value effectively, enabling them to stand out in competitive markets.
By the end of the course, participants will have a clear understanding of how to implement value-based selling principles that can lead to increased sales effectiveness, higher revenue, and enhanced customer loyalty.
- Learn how to effectively identify and understand the specific needs and challenges of customers to tailor solutions that offer real value.
- Develop skills to articulate the value of offerings in a way that resonates with customers and clearly demonstrates the benefits in terms of their needs and expectations.
- Master negotiation techniques that focus on creating value for both parties, ensuring successful closures and long-term customer satisfaction.
- Gain strategies to build and maintain strong, trust-based relationships with clients, positioning you as a preferred partner rather than just another vendor.
- Implement customer-centric selling techniques that prioritize customer benefits and outcomes, leading to increased customer loyalty and repeat business.
- Improve overall sales performance by adopting a value-based approach that focuses on delivering superior customer value rather than competing on price alone.
Course Prerequisite
- Familiarity with fundamental sales principles and processes.
- Some practical experience in sales, marketing, or customer service roles is beneficial to grasp the advanced concepts more effectively.
Course Target Audience
- Sales Professionals
- Business Development Managers
- Account Managers
- Marketing Managers
- Sales Executives
- Customer Relationship Managers
- Product Managers
- Entrepreneurs
Course Content
- What is Value-Based Selling?
- Principles of Value-Based Selling Methodology
- Value-Based Selling Process and Techniques
- Differences and Similarities Between Value-Based Selling and Value-Added Selling
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- Real Meaning of Value
- Value ADD-ITUDE
- Customer-Focused Value
- Seller-Focused Value
- Value-Added Selling
- Characteristics of Value-Added Salespeople
- Price Facts
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- Paradigms of Buying
- Critical Buying Path in Value-Added Selling
- Value-Added Sales Process and its Strategic Overview
- Customer Messaging
- Value Added
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- Power of Discernment
- Strategic Focus: Developing Market Savviness
- Tactical Focus: Targeting Specific Accounts
- Awareness of Your Profit Piranhas
- Account Penetration Rules
- Level I, II, and III Decision Makers
- How to Talk Like a Level I, II, or III Decision Maker?
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- Customerising – as a Process
- Positioning – Seller's Position in Buyers' Mind
- Differentiating –Definable and Defendable Differences as a Seller
- Presenting – Personalizing Your Message and Maximize Perceived Value
- Supporting – Supporting Strategies with Process and People Support
- Relationship Building – Cornerstone of Value-Added Selling
- Principles of Relationship Building
- Tinkering – Responding to Your Customers in their Doubts
- How is Tinkering Done?
- Value Reinforcement – Vital Components of Customer-Messaging Campaign
- Leveraging – Strategy for Maximizing, Optimizing, and Multiplying Efforts
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- Canvassing –Process of Identifying New Sources of Business
- Getting Appointments – Four-Step Method for Getting Appointments
- Pre-Call Planning - Planning Your Sales Call
- Opening Stage – Impact Opening of Sales Call
- Needs-Analysis Stage – Analyzing Buyer's Needs to Sell Added Value
- Presentation Stage – Selling Three Dimensions of Value
- Commitment Stage (Closing) – Closing Sales on Right Time
- Handling Objections – Elaborated Ways to Respond to Price Objections
- Post-Call Activities – Conducting Post-Call Review
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Value Based Selling Training (MCQ) Assessment
This assessment tests understanding of course content through MCQ and short answers, analytical thinking, problem-solving abilities, and effective communication of ideas. Some Multisoft Assessment Features :
- User-friendly interface for easy navigation
- Secure login and authentication measures to protect data
- Automated scoring and grading to save time
- Time limits and countdown timers to manage duration.
Value Based Selling Corporate Training
Employee training and development programs are essential to the success of businesses worldwide. With our best-in-class corporate trainings you can enhance employee productivity and increase efficiency of your organization. Created by global subject matter experts, we offer highest quality content that are tailored to match your company’s learning goals and budget.
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360º Learning Solution
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Learning Assessment
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Certification Training Achievements: Recognizing Professional Expertise
Multisoft Systems is the “one-top learning platform” for everyone. Get trained with certified industry experts and receive a globally-recognized training certificate. Some Multisoft Training Certificate Features :
- Globally recognized certificate
- Course ID & Course Name
- Certificate with Date of Issuance
- Name and Digital Signature of the Awardee
Value Based Selling Training Course FAQ's
Value Based Selling is a sales approach that focuses on understanding and addressing the specific needs of the customer by demonstrating how your product or service provides value.
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